Three Lawyers Explain How to Fight Back Against AI Deepfakes of You

Inc. published a story on October 23, 2026, in which three lawyers explain how individuals can fight back against AI deepfakes made of them without their consent. The title carries the core idea: your face and voice belong to you.

What a deepfake is

A deepfake is a fake video, image or audio clip made with AI to look or sound like a real person. The story focuses on fakes made without that person's consent. Anyone whose face or voice is copied this way could be affected, which is why the topic reaches well beyond celebrities and public figures.

Why it matters

The main point is timing. If someone fakes your face or voice, knowing your options early can help protect your name, your money and your family. The story is built around practical steps individuals can take to push back, drawn from three lawyers.

What is not known yet

The material available for this report is only a short summary of the Inc. piece. It does not include the full text, so several details are missing:

• Who the three lawyers are
• Which specific steps they recommend
• Which laws or rules they say apply to a person's face and voice

Because of that, no list of steps is offered here. Guessing at legal advice would not help anyone. The full Inc. story is the place to find what the lawyers actually say.