Mark Cuban says Facebook knowingly runs AI deepfake scam ads. Documents cited in the story reportedly show $16 billion in fraud-linked revenue.
Mark Cuban, the businessman and investor, says Facebook knowingly makes money from scam ads that use AI deepfakes. The story also cites documents that reportedly put fraud-related ad revenue at $16 billion. These are Cuban's claims, and the numbers come from documents described in the report, not from a company statement.
A deepfake is a fake video or voice made with AI. Scammers often use them to copy famous people. The ad may show a well-known face seeming to promote an investment, a giveaway or a product. The person never agreed to it.
Anyone who uses Facebook or Instagram could see these ads. The risk is highest if an ad shows a celebrity or business figure pushing a way to make money or get something free. A familiar face is no proof that an ad is real.
The alert box above lists the steps. In short, do not click, look up the company yourself, report the ad, and contact your bank right away if you paid.
The material does not say how the $16 billion figure was calculated or which documents it comes from. It also does not include a response from Facebook's owner. That response is worth watching for as the story develops. Until more is known, treat Cuban's claims as claims, and treat celebrity ads with care.
If a famous face in a Facebook ad promotes money or freebies, assume it could be fake and check the company on your own first.
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