California has a new law on AI-made performers. It asks for clearer labels than New York's law, but it covers fewer situations, which matters for any business making video.
California has passed a new law on synthetic performers, and it asks for stricter disclosure than New York's similar law. It also applies to a narrower set of situations. A law firm, McDermott Will & Schulte, published the comparison.
A synthetic performer is an AI-generated person made to look like a real one. Think of a digital actor in an ad or a video. The California law is about when and how people must be told that such a performer is not real.
Any business that uses AI-made people in marketing or video should pay attention. That includes companies that hire agencies or use AI tools to make ads. The state whose rules apply, and how clearly a label must appear, can change what you are allowed to publish.
The material available does not give the exact wording of the labels, the penalties, or the date the law takes effect. It also does not list which situations California covers or leaves out. Those details are worth checking in the full text of the law or with a lawyer before relying on this summary.
If your business uses AI-made people in ads or video, check which state's rules apply and how clearly you must label them.
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