More than 150 million people now pay for YouTube Premium or YouTube Music, according to Google. That is a new record for the service. It arrives even though the price has gone up, which suggests most subscribers are staying put and paying more.
What the number means
Google counts subscribers across both YouTube Music and YouTube Premium in one total. Premium is the paid plan that removes ads from YouTube videos. YouTube Music is the company's music streaming service. The 150 million figure combines the two, so it does not show how many people use each one.
Who it affects
Anyone who watches YouTube and is tired of ads is the natural customer. That includes families and small business owners who use YouTube at work or at home. If you already pay, the price increases apply to you.
What is not known yet
The material does not say how much prices rose or which plans were affected. It also does not say how the 150 million splits between Premium and Music, or how many people have left. The original article was not available, so those details are unconfirmed.
What to do
- Look at your current YouTube plan and what you pay each month.
- Check whether another plan option costs less.
- Decide if the ad-free viewing is still worth the price to you.
A quick look at your billing page is enough. Prices can change over time, and it is easy to keep paying without noticing.
The takeawayCheck your YouTube Premium plan and price, because the cost has gone up and another option may cost less.