A Nairobi-style worry is spreading: WhatsApp usernames have appeared on accounts, and one business director fears new customers may not be able to reach him.
A WhatsApp username showed up on John Mwithimbu's account, and he says he never set one up. He found it after checking for updates on the app. Mwithimbu is a director at Elivebuyind Solutions, and he now worries about how new customers will reach him. Business Daily reported his concerns.
Meta, the company that owns WhatsApp, recently rolled out usernames on the messaging app. A username is a name tied to an account, which people can use to identify it. Mwithimbu says he did not choose to turn one on. He only noticed it after updating.
The worry is about first contact. Mwithimbu says prospective customers who do not already have his phone number may struggle to reach him. Any business that relies on WhatsApp to win new customers could face the same question. The report does not say how many accounts have usernames or whether other owners have seen the same thing.
Business owners who take customers through WhatsApp should check their settings after the next app update. Look at the username and the contact options, and make sure they work the way you want.
After your next WhatsApp update, check your username and contact settings so customers can still reach your business the way you want.
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