OpenAI wants to stop calling data centers 'data centers'

OpenAI wants a new name for its data centers. According to Axios, the company is discussing "AI compute campuses" as part of a public relations push that follows the US midterm elections this week. A data center is a large building packed with computers that run AI tools like ChatGPT.

What changed

The rebrand is one piece of a wider plan. Axios reports it could also include lobbying lawmakers and efforts to improve AI's image. OpenAI's global affairs officer, Chris Lehane, is reportedly trying to steer the policy debate and send the message that "AI should be built by and for people." OpenAI did not immediately respond to CNET's request for comment.

Why the image problem

Opposition to data centers is broad. A July Gallup poll found that as many as 70% of US adults oppose one being built near them. That includes Democrats, Republicans and independents.

Supporters say these projects bring jobs to local communities. CNET notes that studies show the jobs are limited and, in some cases, temporary. Residents have also raised concerns about:

• Water contamination
• Burning of fossil fuels
• Noise pollution

The rules question

OpenAI's plan also reportedly includes speed limits and mandatory safeguards for building AI models. That echoes what Anthropic calls "pacing." Critics see a catch. They call it "regulatory capture," meaning a big company helps write the rules and shapes them to protect its own position. Rules built around the biggest labs could make it harder for smaller competitors to enter the market.

Lehane told Axios that communities should hold companies accountable so they get a real benefit from these projects. He also called the midterms a "bit of a movie trailer" for 2028, when he expects AI to be a top issue for voters.

What to do

If a data center is planned near you, expect friendlier names and promises of jobs. A new label does not change what gets built. Ask for specifics before judging the project:

• How much water will it use, and where will it come from?
• How loud will it be, and how close are homes?
• Where will the power come from?
• How many jobs are permanent, and how long do they last?

What happens next

It is not yet clear whether the new name will be adopted, or what the full campaign will look like. The details so far come from Axios reporting, and OpenAI has not responded publicly.