Maybelline now lets shoppers preview lipstick, eye and brow shades on their own face inside ChatGPT, then find where to buy them.
Maybelline New York has launched a virtual makeup try-on inside ChatGPT. You can point your camera at your face, or upload a photo, and see how a product and shade would look. The company is owned by L'Oréal. It is described as the first cosmetics brand to offer a real-time try-on within ChatGPT.
The feature runs through the Maybelline app inside ChatGPT. It uses ModiFace, a L'Oréal tool for digital makeup testing. You get personal product suggestions, then preview them on a live camera view or a photo.
The launch is part of L'Oréal's wider work with OpenAI, the maker of ChatGPT, on AI shopping experiences.
The material does not say what the feature costs, which countries can use it, or exactly when it became available. It also does not explain how camera images or photos are handled once you share them. Anyone who plans to try it may want to check the privacy details inside the app first.
For brands and retailers, the signal is clear. Product discovery, testing and store suggestions can now happen in one chat, with fewer steps before a purchase.
Maybelline's ChatGPT app lets you test makeup on your own face, but check the app's privacy details before sharing your camera or photos.
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