Instagram's boss expects public anger at AI to keep growing

Instagram boss Adam Mosseri says public frustration with AI is not fading. In a podcast interview, he said it is "going to continue to get worse" over the next couple of years. He added that some of the anger is justified and some is not.

He spoke on the Colin and Samir podcast while discussing Instagram's new widescreen and long-form video. Asked about college students booing tech CEOs at graduation ceremonies, he said many people dislike AI, and it is not just young people and creatives.

What Instagram is doing

Mosseri said Instagram is starting to require AI accounts to label themselves, so people know whether what they see is real. The company began cracking down on AI-generated profiles in August, after launching an AI account label earlier this year. Misleading content, such as celebrity deepfakes (fake videos or images made with AI), is still a problem.

He said banning AI content is not practical, and that Instagram is "actively working out what to do" about fakes. He also admitted the app may not rank AI posts as well as other posts. His words: "Probably not."

Why people are worried

Mosseri listed concerns: who owns creators' work, AI models being trained on it, safety, and lost jobs. At the root, he said, is "a fear of being left behind in some way."

What is not known yet

The interview does not say how the labels will be enforced or when Instagram will settle on a plan for AI fakes.