French phone company Bouygues now answers customers inside ChatGPT

Bouygues Telecom, a French phone company, now has its own channel inside ChatGPT. The company says it is the first operator in France to do this. Customers who use ChatGPT can deal with Bouygues there instead of going to its website or app.

What changed

Bouygues Telecom launched a dedicated customer interaction channel on ChatGPT, the chatbot from OpenAI. It works as an app inside ChatGPT. The app connects in real time to Bouygues Telecom's secure systems, which are the behind-the-scenes links that let software share company data safely.

The company says the app uses the latest information to answer questions. It says this makes the sources ChatGPT relies on more reliable. In plain terms, the answers should come from Bouygues' own current data, not from guesses.

How people find it

The app appears in the list of available apps on the ChatGPT homepage. The original report is cut off at this point, and it appears to mention at least one other way to reach the app. The material does not say what that is.

What is not known yet

• What customers can actually do in the app, such as check a bill or change a plan.
• Whether it is open to all ChatGPT users or only some.
• Whether it works in languages other than French.
• How many people will use it.

Why it matters

If your business serves customers, chatbots like ChatGPT may soon be another place where people expect to reach you. Bouygues is an early example of a large company meeting customers inside a chatbot, using its own data to answer them.