Zoho adds AI helpers that can run email campaigns for you

Zoho has added AI agent workflows to Zoho Campaigns, its email and marketing messaging tool for businesses. In simple terms, the new feature lets software helpers handle set marketing tasks on their own, which could mean less manual work for anyone who sends newsletters or promotions.

What changed

Zoho Campaigns is the tool many businesses use to send email and other marketing messages to their customers. The new feature uses AI agents. An AI agent is a program that can carry out set tasks without someone clicking through each step. The headline says these helpers can run email campaigns for you.

What is not known yet

The material available on this launch is thin. It does not say what the agents can and cannot do, what they cost, or when they will reach customers. It also does not say whether the feature is part of existing plans or sold separately.

• Price is not available.
• Rollout dates are not available.
• The exact list of tasks the agents handle is not available.

Who it affects

The feature is aimed at businesses that already send email campaigns, especially small teams that do the work by hand. If you send newsletters or promotions, it could save time.

What to do

Check with Zoho before you plan around this. If you get access, test it on a small list first. Read what it sends before it reaches customers, since messages go out under your business name.