Uber is giving night shift workers in London and Manchester codes worth up to £10 for rides home or meals, starting as the UK clocks go back.
Uber is handing out discount codes worth up to £10 to night shift workers in London and Manchester. The codes cover a ride home or a meal. The campaign, called the Night Shift Tab, begins at midnight on Sunday, October 25, the weekend the UK clocks go back.
When the clocks go back, people working through the night put in an extra hour. Uber is timing the offer to that. Drivers get something too. Between midnight and 8 AM in London and Manchester, drivers will receive matched tips of up to £10 per trip.
Uber points to research on how night workers feel. Nearly 40% say their work gets less recognition than day work. And 67% believe the public does not understand the challenges they face.
The night-time economy is large. The article puts its value at £160 billion a year for the UK. Michael Kill, CEO of the Night Time Industries Association, called night workers "the backbone of our night-time economy." Andrew Brem, General Manager at Uber UK, said the clock change means "an extra hour of graft" for people working at night.
Night workers in the two cities are the main target. Drivers are the second group, since the tip matching applies to them. Businesses that stay open late are the third, because their staff and customers may use the codes.
The article suggests a business could add its own perk next to Uber's offer. Examples include a discount for night workers, extended hours or a targeted promotion. The idea is to build goodwill and loyalty in the local community.
It also adds a caution. Demand can swing, and budgets are limited. A business should check that a night worker perk fits its model and what it can afford before committing.
The article does not say how long the offer lasts or how many codes are available. It also does not explain how workers show they qualify. It points readers to Uber's official press release for the codes and details. Anyone outside London and Manchester is not covered for now.
If you run a late-night business in the UK, Uber's night worker codes could pair with a small perk of your own, but check your budget first.
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