Synthesia built a plug-in for ChatGPT that turns documents you already have into marketing videos, giving small teams another option beyond OpenAI's Sora.
Synthesia, a video company, has made a plug-in that works inside ChatGPT. It can take a document you already have and turn it into a marketing video. You do not have to leave ChatGPT to do it. Inc. published a walkthrough on how to set it up.
A plug-in is a small add-on that gives an app a new skill. In this case, ChatGPT gains the ability to make videos from your own material. This is not Sora. Sora is OpenAI's own video tool, so the Synthesia plug-in is a separate option to compare.
The clearest fit is a small business or startup with no video team. A product sheet or a report could become a short marketing video in the same place where you already write and brainstorm with ChatGPT. Keeping it all in one place is the main selling point.
The material available does not say what the plug-in costs, which ChatGPT plans can use it, or how long the videos can be. It also does not show how the results look next to Sora or other tools. Those details matter before you rely on it for customers.
If you have no video team, Synthesia's ChatGPT plug-in is worth a small test with one existing document, and a side-by-side look at Sora.
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