Survey: Fitbit Edge's toughest rival may be another Google product

A new survey suggests the biggest competitor to the Fitbit Edge may be another Google product. Android Authority reported the finding, and its summary put it this way: the call is coming from inside the house. In plain terms, Google may be competing against itself.

What we know

Fitbit is owned by Google. So if the survey is right, two products from the same company are fighting for the same buyers. That is unusual, but not unheard of in tech, where one company sometimes sells overlapping products.

What we do not know

The full survey details were not available when this was written. That means the exact rival is unconfirmed. The numbers, the size of the survey and who was asked are also unknown. Treat the claim as a pointer, not a verdict, until those details are public.

Who it affects

Anyone thinking about a new fitness tracker is the most likely reader to care. If Google ends up offering two similar choices, the decision gets harder. It could also lead to better pricing, though nothing in the material says that will happen.

What to do

• Wait for the full survey details before drawing conclusions.
• Compare features and price side by side before you buy.
• Check what each device does that the other does not.

Shoppers do not need to act right now. A little patience and a close look at the specs are the safest way to avoid paying for a device that overlaps with another one.