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Spotify · AI agents2 min read

Spotify wants AI assistants like ChatGPT and Claude to play your music

Spotify says it works inside ChatGPT, Claude and Meta's Muse, so you could ask a chatbot for a playlist without opening the app. Here is what that means for you.

By the Dashline deskSource: TechCrunch
Spotify wants AI assistants like ChatGPT and Claude to play your music
Photo: TechCrunch

Spotify wants to be the music service that AI assistants pick. The company says it already works inside ChatGPT, Claude and Meta's Muse assistant. That means you could ask a chatbot for music, podcasts or audiobooks instead of opening the Spotify app yourself. Co-CEO Gustav Söderström laid out the plan on the company's latest earnings call.

What Spotify is betting on

Söderström says AI agents, meaning assistants that carry out tasks for you, are good at chores people would rather skip. Entertainment is different, he argues. In his words, "Nobody asks an agent to 'summarize a song' for them." So Spotify sees these assistants as a new way to reach listeners, not a threat to its business.

He said Spotify wants to be "the media service that you use from any agent." He added that many other companies are "leaning out" while Spotify is "leaning in." Spotify was also the first music service to join Meta's Muse.

What it could look like

Instead of searching for an artist and building a playlist by hand, you could describe what you want. The examples in the story include music for a run, a podcast about something you have been discussing with an AI, or an audiobook recap that picks up where you left off.

Söderström also described a more elaborate request. You could ask Spotify to go through your listening history back to 2008, pick your true favorites, speed them up or slow them down, sort them by key and tempo, and mix them into a running playlist that matches your pace.

Your listening data

Spotify has years of data on the artists you return to, the songs you skip and the music you discover. It says that helps it make picks that feel more personal than a generic playlist from a chatbot that knows little about you.

Söderström stressed that Spotify does not send listener data to its partners. The assistant asks Spotify for something. Spotify then uses its own systems to reason about the request and choose what to play.

Not every company is open to this

Spotify's approach is not the only one. Amazon has blocked Meta's Muse from shopping on its site. The story says big companies may shut out outside assistants over access, security, privacy or commercial control.

The company also had a strong quarter, reaching 788 million monthly users and nearly €5 billion (about $5.6 billion) in revenue. The material does not say how many people use Spotify through these assistants, or when every feature will be available.

The takeaway

Asking a chatbot to play your music may soon be normal, and Spotify says your listening data stays with Spotify when it happens.

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