ServiceNow buys Sweep to cut customer software switches to weeks

ServiceNow, a large business software company, has confirmed it bought Sweep, an Israeli startup. Its CEO says the deal helps customers move from one customer-relationship-management system (CRM) to another in weeks instead of years. CRM software is where a company keeps track of its customers and its dealings with them. The price was not disclosed. It is estimated at hundreds of millions of dollars.

What changed

Bill McDermott, ServiceNow's CEO, spoke on the company's earnings call last Wednesday. "Instead of talking years, we're talking a month," he told analysts. He added that for a serious company of serious scale, it is "30 days, 60 days." He called the deal a "tuck-in," meaning a smaller purchase that fills a gap, and said it adds expertise in rapid rollouts of AI-driven tools.

Why switching is so slow

McDermott said the main reason customers struggle to change CRM systems is the long setup period. "Nobody wants to have a long implementation cycle," he said, especially when it involves taking care of customers. ServiceNow is pushing into a market long dominated by Salesforce. McDermott said customers are ripping out old systems and replacing them, "not just add alongside."

What Sweep does

Sweep was founded in 2021 by Ido Gaver and Eran Kirshenboim. It had disclosed $46 million in total funding, including a $22.5 million round led by Insight Partners in 2025. Its software works across ServiceNow, Salesforce and HubSpot. Its customers included Brex, LG Electronics and NBC Sports. CTech first reported the deal on September 3, before either company had announced it.

Who it affects

Any business stuck with a CRM it dislikes is the obvious audience. Fear of a long, painful move is often what keeps companies with a system they have outgrown. ServiceNow also says it is using AI implementation agents so that, in the words of its chief product officer Amit Zavery, "a lot of the heavy lifting is done by AI." The company says its AI-enabled CRM bookings tripled from the previous quarter and from a year earlier.

What is not known yet

• The exact price ServiceNow paid for Sweep.
• Whether the 30 to 60 day timeline holds for smaller firms or messier setups.
• Whether results will match the CEO's claims outside large companies.

The timeline comes from the CEO on an earnings call, not from an independent test. ServiceNow also bundles its own delivery experts into select deals today. Its finance chief said that help is not meant to last long term.