Salon owners can now ask an AI assistant about their own bookings

Altegio, a booking and management platform for salons, spas and other appointment businesses, is launching an open platform that connects an owner's business data to an AI assistant. Instead of hunting through reports, an owner can just ask a question. The company will announce it at Web Summit 2026 in Lisbon, which runs November 9 to 12.

What it does

A salon's software holds bookings, visit history, payments, salaries and inventory levels. Altegio says the AI assistant an owner already uses can now reach that information. The link uses the Model Context Protocol, or MCP, an open standard that lets AI assistants connect to outside services. The company gives three example requests:

• Which clients haven't visited in over 90 days? The assistant builds a list for the next marketing message.
• Move Anna's appointment to 3 p.m. with Maria. The assistant checks the calendar and suggests the change.
• How did revenue change this month, and which services grew? The assistant compares two periods by service and employee.

How setup works

Altegio says setup takes three steps and needs no coding. Copy the connection address, add it to your assistant as a custom connector, then approve access in your browser. Available features vary by assistant and subscription plan. Assistants with voice support also let owners ask questions aloud. In ChatGPT, for example, voice commands use the same connection.

Who stays in control

The assistant can only see and change what the owner's Altegio account is allowed to access. Permissions to read, write and delete are set separately. Before saving any change, the assistant asks the user to confirm it. Altegio says its servers run in Hetzner data centers in Germany and that it meets GDPR requirements, the European data privacy rules.

Who it is for

The main audience is owners of appointment-based businesses. Altegio says it handles 5.5 million bookings a month for more than 14,000 companies in over 90 countries. Developers are also a target. The company's open API supports more than 200 methods, and over 100 integrations in its marketplace run on it. A newer version, Business Management API v3, is in early access and is designed with AI agents in mind.

What is not known yet

The announcement does not mention price, or which subscription plans include the feature. It names ChatGPT as one example but does not list every assistant that works. The information comes from a company press release, so the claims have not been tested independently. The Altegio team plans to show how owners can manage bookings and analytics through an AI assistant at Web Summit.