Salesforce has agreed to buy Braze, a marketing messaging company, for almost $5.7 billion. Customers of either firm should watch for changes.
Salesforce has agreed to buy Braze, a company that makes software for marketers, for almost $5.7 billion. Bloomberg Technology reported the deal on October 20, 2026. Braze describes its product as an artificial intelligence-powered platform for marketers.
The $5.7 billion figure is enterprise value. That is a measure of a company's price that counts its debt and cash, not just the cost of its shares. Braze makes software that helps businesses send texts, emails and app messages to their customers.
The most direct impact is on businesses that already use Salesforce, Braze, or both. A company that sends marketing messages through Braze may now be dealing with a much larger owner. Salesforce customers may eventually see Braze tools tied into what they already use. The material we have does not say that will happen.
If your business uses either company, keep an eye on notices from your account contact. Be careful about signing a long contract until the plans are clear. A shorter term gives you room to adjust if prices or features change.
If you use Salesforce or Braze, watch for pricing or product changes and avoid long contracts until the plans are clear.
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