OpenAI is testing a dashboard that tells businesses how often ChatGPT mentions them and how many clicks those mentions send to their sites.
OpenAI is testing a tool that would show businesses how often ChatGPT brings them up in its answers. It would also show how many people click through to their website. The feature has not launched. Digiday reports it sits inside a wider Business Hub that is still unreleased.
Juozas Kaziukėnas, founder of the e-commerce research firm Marketplace Pulse, posted a screenshot on LinkedIn on November 6. It showed a banner reading "Claim your business in ChatGPT." He said he first saw traces of the feature in August.
The dashboard logs impressions and clicks each day and plots them on a chart. An impression here means a time the business showed up in an answer.
A business has to prove it can speak for the company. Kaziukėnas said connecting a Shopify store is one way to do that. Once claimed, a business can track its mentions and keep its product and business details current.
Claiming also unlocks what OpenAI calls a business agent. It answers customer questions using contact information the business supplies.
Outside firms such as Profound and AdthenaHQ already sell a read on ChatGPT visibility. They mostly run prompts through the chatbot at scale and track what comes back. They do not have OpenAI's own counts, but they offer the prompt and competitor views the beta lacks. Kaziukėnas expects the two kinds of tools to be used together.
The dashboard covers organic answers, not ads. Even so, Digiday notes the ads business may gain the most. Once visibility is a daily number, marketers will want it to rise, and OpenAI sells sponsored placements next to answers. Digiday compares it to Google, whose Business Profile listings and Search Console tools made it easier to sell ads to the same businesses.
Ads in ChatGPT began testing in the U.S. in February. OpenAI claimed a $1 billion annualized run rate by September. In late October it said more than 100,000 advertisers had run campaigns across 89 countries.
No launch date has been given. OpenAI declined to comment, so the final features and any cost are unknown. For now, a business that sells products people might ask ChatGPT about can see what this tool would offer once it arrives.
If customers may ask ChatGPT about products like yours, watch for OpenAI's claim-your-business option, since it is still in testing.
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