OpenAI has reportedly signed Magnite and PubMatic to sell ChatGPT ad space it has not sold itself, which could mean more ads for users and more options for advertisers.
OpenAI has signed deals with two ad technology companies, Magnite and PubMatic, to help fill unused ad space inside ChatGPT, according to a report from The Information. The report cites three people familiar with the deals. OpenAI has not been quoted in the material available here.
Magnite and PubMatic make software that lets advertisers buy ad space on websites and other digital platforms. Now that software is reportedly set to reach ChatGPT too. The ad space in question is the part OpenAI has not sold directly to advertisers. These companies would help sell what is left over.
People who use ChatGPT could see more ads over time, since more of the available space may get filled. Businesses that already buy ads through tools like those from Magnite and PubMatic may gain a new place to run them, without needing a direct deal with OpenAI.
The report, as summarized here, leaves out several details. It does not say when ads from these partners would start showing up. It does not say what the ads will look like, how much they will cost, or which ChatGPT users will see them. The terms of the deals were not shared in the material available.
Look for confirmation or details from OpenAI, Magnite or PubMatic. Also watch for any changes to how ads appear inside ChatGPT, and whether OpenAI explains how it handles user privacy when outside companies are involved in selling that space.
ChatGPT ads may become easier for businesses to buy and more common for users, but timing, pricing and privacy details are still unknown.
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