A webinar pitch says up to 80% of an online store's catalog can be missed by AI shopping tools because product pages use dry specs, not everyday words.
Online shops may be hiding most of their products from AI shopping helpers, and the cause is wording. A webinar promotion from seoClarity says up to 80% of an online store's catalog can be invisible to conversational search. That means searches where people ask a question the way they would ask a person.
Shoppers describe what they need. Product pages often list plain specs. The promotion gives an example. A shopper asks for "boots that survive a muddy festival weekend," but the product data says "leather upper, black." The boots get missed. The company calls this a language problem, not a tech problem.
It also says Google, ChatGPT and AI Mode all pull from the same product data. If that is right, better product wording would help a store show up across all of them at once.
The material is an ad for a webinar, not a study. It does not say how the 80% figure was measured or which stores were checked. It also does not explain how each AI tool picks products to show.
The webinar is set for Wednesday, October 28 at 2 pm ET. It features Chris Sachs, VP of Value Enablement, and Aris Vrakas, Product Lead, both at seoClarity. People who register but cannot attend live are promised a recording.
If you sell online, check whether your product descriptions use the words customers would actually say, not only technical specs.
A writer gave Claude control of his rooted LG TV and fixed slow startup, uneven app volume and a dull screensaver. The privacy gains are less certain.
Read more: A writer used Claude to fix his LG TV's slow startup and loud appsDeactivated Uber and Instacart workers are turning to ChatGPT to write appeals and build evidence. One driver says he got his account back in about a week.
Read more: Gig workers use ChatGPT to fight getting kicked off Uber and InstacartEA has re-released 25 classic PC games at a discount until November 19, and Bethesda has finally given The Elder Scrolls VI a subtitle: Sentinel.
Read more: EA brings 25 classic PC games back, and Elder Scrolls VI gets a name
