New tool lets Claude and ChatGPT run your Google Ads for you

AdPlug has launched a connector that lets AI chat tools Claude and ChatGPT work with Google Ads. The company calls it a Google Ads MCP. It was built by a marketer who says he once spent $300,000 in a single day on ads.

What it does

The connector uses MCP, short for Model Context Protocol. In plain terms, it is a standard way to let an AI chat tool connect to other software. Here, that software is Google Ads, the service businesses use to pay for ads in Google search results.

The idea is that you could manage your ads by chatting with an AI helper instead of clicking through the Google Ads dashboard.

Who it is for

Anyone who runs Google Ads and already uses Claude or ChatGPT could be a target user. That includes small business owners and marketers. The material does not say who AdPlug built it for beyond that.

What is not known yet

The material does not give a price, a release schedule or a list of features. It also does not explain how much control the AI gets, or what safeguards limit spending. No details on how the connector handles account security were provided.

What to do

Letting an AI touch your ad budget carries real risk. If you try a tool like this, keep these points in mind:

• Set firm daily spending limits in Google Ads first.
• Ask to review any change before it goes live.
• Start with a small test budget.
• Check your account often in the first weeks.