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Meta releases a free AI model and teams up with Apple to run it locally

Meta has released Muse Spark Open, an open source AI model, and is working with Apple so it can run on your own device. Here is why that matters for cost and privacy.

By the Dashline deskSource: Stratechery
Meta releases a free AI model and teams up with Apple to run it locally
Photo: Diane A. Reid (Photographer), Public domain

Meta has released a new AI model called Muse Spark Open, and it is working with Apple so the model can run on your own device, not only online. Tech analysis site Stratechery called the partnership a surprise, since the two companies rarely work together.

What it is

Muse Spark Open is open source, which means its code is public and anyone can use it. Many AI tools run in the cloud, meaning on a company's computers far away, and you reach them over the internet. A model that runs locally does its work on your own phone or computer instead.

Why it matters

Running AI on your own devices could cut cloud fees and keep client data in-house. For a business owner, that is a good reason to hold off on locking into a single AI vendor. A free model you can run yourself gives you another option and more leverage when you compare prices.

What is not known yet

The material shared so far is short. Several basic questions are still open:

  • Which Apple devices will be able to run the model
  • When the Apple partnership will be available to the public
  • How well the model performs compared with paid AI tools
  • Any license terms that limit how businesses can use it
The takeaway

Meta's open model and Apple's help could make private, on-device AI a real option, so wait for the details before signing a long deal with one AI vendor.

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