Maybelline lets you test makeup shades by chatting with ChatGPT

Maybelline is letting shoppers test makeup inside ChatGPT. Instead of scrolling through a product catalog, a person can describe the look they want in a chat and see it tried on. Trend Hunter reported the move, which it describes as live virtual makeup testing in a conversation.

What it does

The idea is simple. You type what you are after, such as a style or a mood, and the chat shows you how it might look on you. That replaces the usual routine of picking shades from a list and guessing which one will suit you.

Who it is for

This is aimed at people who shop for makeup and would rather talk through a look than browse. It also matters to anyone who sells products. Trend Hunter points to it as an example of brands moving shopping into AI chat, where people ask for what they want in plain words.

What is not known yet

The material does not say what the feature costs, when it launches, or where it is available. It also does not explain how the try-on works, what a user needs to provide, or how photos or personal data are handled. Those details matter, especially for privacy, and are worth checking before use.

What to watch

If you run a business, pay attention to how brands use chat for trying and buying. Shoppers may start to expect it. For now, the useful step is to watch how Maybelline rolls this out and how shoppers respond.