Lovable opens a London office with 70 staff and plans 100 by year-end

Lovable, a Swedish company that lets people build software by describing what they want in plain words, has opened its first London office. It starts with 70 people and wants 100 by the end of the year. Founder Anton Osika says he chose not to move to Silicon Valley, even though investors suggested it.

What changed

Lovable calls its product a vibe coding platform. You type what you want in everyday language, and the tool builds the software. London is now its second hub for engineering, product and design, after Stockholm.

The London team covers AI research, security, infrastructure, design, marketing, finance and more. It also includes the team from Radish AI, a company Lovable recently bought to strengthen its agents and infrastructure offering.

A crowded hiring race

Lovable is not alone in London. Cursor, a rival coding tool, said in June it would open an office and grow to around 200 employees across Europe, the Middle East and Africa by year-end, up from 70 to 80. SpaceX completed a $60 billion purchase of Cursor in August.

• OpenAI has leased 88,500 square feet in King's Cross.
• Anthropic is expanding to fit around 800 employees.
• Tech Funding News says foreign AI firms are making it harder for local startups to hire.

To reach 100 by December 31, Lovable must add 30 people in about nine weeks. That is more than three hires a week, by the outlet's own math.

The money behind it

On August 12, Lovable raised $400 million at a $13.3 billion valuation. Menlo Ventures and EQT's Scaleup Europe Fund led the round. Earlier, it raised $330 million in December 2025 and $200 million in July 2025.

The valuation is 27 times its annualised revenue of $500 million, as reported in June. For comparison, Cognition was last valued at $26 billion on about $490 million in revenue, or 53 times. The market for AI code tools is expected to grow from $9.5 billion in 2026 to between $22 billion and $30 billion by 2030.

What is not known yet

Lovable plans around 450 employees, with most still in Stockholm. At 100 people, London would be about 22% of the team. It is unclear whether Lovable can hire that many people fast enough, or whether it will buy more companies to get the talent. Past deals include Molnett in November 2025 and the Nalvin team in July.

For small businesses, the signal is simple. Tools that turn plain words into software are attracting serious money, so more of them are likely to be worth trying.