Instagram's boss expects anger at AI to keep growing

Adam Mosseri, who runs Instagram, expects public anger about artificial intelligence to get worse before it gets better. He said so on a recent podcast appearance. He also suggested that social media platforms, including his own, may not have much power to control it.

What he said

Mosseri said he expects anxiety and resentment about AI to intensify over the next few years. In his words, the anti-AI backlash is "going to continue to get worse." The remarks were reported by Fast Company, which says they came from a recent episode of the Colin & S podcast. The name is cut off in the material available.

Why it matters

Instagram is one of the biggest places where people share photos, video and ads. If its own leader expects distrust of AI to grow, people who post or sell there should pay attention. That includes small business owners, creators and anyone who runs a brand account.

Content made with AI may draw more suspicion from your audience. That could affect how people react to your posts, your ads and your products.

What is not known yet

The full article was not available, so the details are thin. It is not clear what Mosseri thinks is driving the backlash. It is also not clear whether Instagram plans any new rules or labels in response. Platforms may be limited in what they can do, but he did not lay out a plan in the material we have.

What to do

• Be open about when you use AI in photos, video, writing or ads.
• Expect some audiences to react negatively to AI-made content.
• Watch how your followers respond, and adjust if trust drops.