Google still draws 18 times the traffic of ChatGPT

Google still draws about 18 times the traffic of ChatGPT, according to a report covered by Head Topics. In plain terms, for every one visit to the popular chatbot, Google gets 18. The gap suggests that, for now, most people still start their online searches the old way.

The two products

ChatGPT is a chatbot made by OpenAI. You type a question or request, and it writes back in plain language. Google is the search engine many people use by default. You type a few words and get a list of web links, which you can open yourself.

What is not known yet

The full report was not available, so some key details are unconfirmed. Those details matter when judging how solid the 18 to 1 figure is.

• The time period the numbers cover
• How the traffic was measured
• Whether the figure counts visits, users or something else

Who it affects

Business owners are the most obvious group. If customers find you by searching, being easy to find on Google likely still matters far more than showing up in a chatbot. That holds even as chatbots get more attention in the news.

Everyday users are affected less directly. The gap shows that many people have not moved their searching to chatbots, even if they try one now and then.

What to do

There is no need to panic or rebuild a website around a chatbot. Check how your business appears when someone searches for it on Google. Make sure your name, hours and contact details are right and easy to find.