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AlertGoogle · Privacy2 min read

Google makes a privacy exception to use Gmail and Photos for ads

Google reportedly made an exception to its own privacy policy so Gmail and Google Photos data can be used for ads. Here is what to check in your account.

By the Dashline deskSource: Android Authority
Google makes a privacy exception to use Gmail and Photos for ads
Photo: Victorgrigas, CC BY-SA 3.0
Act today
What happenedGoogle reportedly made an exception to its privacy policy so Gmail and Google Photos data can be used for advertising.
Who is affectedAnyone with a Google account who uses Gmail or Google Photos, including families and small businesses that run on Gmail.
What to do
  1. 1Open your Google Account and go to the data and privacy settings.
  2. 2Look for ad personalization and any controls tied to Gmail or Photos.
  3. 3Turn off what you are not comfortable with and save the change.
  4. 4Keep an eye out for notices from Google and read them before clicking accept.

Google has reportedly made an exception to its own privacy policy so it can use information from Gmail and Google Photos for advertising. That is the word from Android Authority. If you use either app, your email and your pictures may play a part in the ads you see.

What changed

A privacy policy is the set of promises a company makes about how it handles your data. According to the report, Google has carved out an exception to those promises for ad purposes. The data involved comes from Gmail and Google Photos, two apps many people open every day.

Who it affects

Anyone with a Google account who uses Gmail or Google Photos could be touched by this. That includes families who share photos and small businesses that run their email on Gmail. Email and photos often hold personal and work details, which is why this deserves a look.

What is not known yet

The source material is thin. It does not say exactly what data would be used, when this starts, or how ads would change. It also does not say whether you can opt out. Treat the report as a prompt to check your settings, not as a final answer.

What to do

The alert box above lays out the steps. In short, open your Google Account privacy settings, review the ad controls, and switch off anything you are not comfortable with.

What happens next

Watch for notices from Google about privacy or ad changes. Read them before you click accept, since that is often where new data uses are explained.

The takeaway

Review your Google ad and privacy settings now, and read any Google notice before you accept it.

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