Facebook Pages reportedly need a paid plan for more than two links

Facebook may now limit free business Pages to two links per month. Posting more reportedly requires a paid subscription. The claim comes from a post on Mastodon, a social network, and it drew 348 points and 301 comments on the tech site Hacker News.

What changed

According to the report, Pages that do not pay for a subscription can share only two links a month. A link here means a web address in a post, such as one that points to your website, booking page or donation form. The report does not say what happens when a Page goes over the limit.

Who it affects

Pages are the free business profiles that shops, clinics and nonprofits use on Facebook. Many of them post links often. A bakery may link to its online menu. A clinic may link to appointments. A charity may link to a donation form. Those Pages could face a new monthly cost or need another way to reach people.

What is not known yet

• Whether Meta, Facebook's parent company, has confirmed the change.
• How much the paid plan costs.
• Whether the limit applies to every Page or only some.
• Whether links in comments or in a Page's bio count.

What to do

Page owners can check how many links they share each month. They can also make sure customers have other ways to find them, such as an email list, a text message list or a website that shows up in search. Waiting for official word from Facebook before paying for anything is reasonable.