ChatGPT ads now run in 89 countries and get a wider look

ChatGPT now shows ads in 89 countries. OpenAI shared the number in its weekly email to advertisers, as reported by Search Engine Roundtable. The same update brought a wider ad format on desktop, multi-image ads for all advertisers, and Shopify support outside the US.

What changed

• Ads are live in 26 more countries, bringing the total to 89.
• A new, wider ad card uses more of the chat width on desktop.
• Multi-image ads are in open beta for all advertisers.
• Shopify integration now works internationally.

The wider card uses existing campaigns and creative. OpenAI said advertisers do not need to do anything. Open beta means anyone can try multi-image ads, but the feature is still being tested. Some items in the email were older news, including the 26-country expansion and the figure of over 100,000 advertisers.

Who it affects

Anyone who sells online and already buys ads may now have another place to reach shoppers. Shopify is a platform many online stores use, so store owners outside the US can now connect to ChatGPT Ads through it. People who use ChatGPT, especially on a desktop computer, will likely see larger ads in their chats.

What is not known yet

The material does not list the 89 countries. It also does not say what the ads cost or how well they perform. It gives no details on how the wider card changes what users see beyond its size. Advertisers will need to watch OpenAI's updates for more.