Apple now sells seven iPhones, and the newest is its first folding phone, the iPhone Duo, at $1,999. That is the top of a lineup that starts at $699. Wired's updated buying guide, published October 23, 2026, sorts through the choices. Its pick for best overall is the $899 iPhone 17.
What Apple is selling
The guide names these models and prices. It does not list all seven in the material available here.
- iPhone 17e: $699, the cheapest
- iPhone 16: $799, the midrange pick
- iPhone 17: $899, best overall
- iPhone 18 Pro and 18 Pro Max: listed at $1,199
- iPhone Duo: $1,999, the folding model
Wired says now is a good time to upgrade, since Apple just released its flagship phones. Cheaper iPhone 18 models are not expected until spring 2027.
Where you buy matters
Most people in the US buy from a carrier, which usually locks the phone to that network. Switching later can mean breaking a contract and paying fees. It also makes travel harder if you want an international SIM or eSIM, a digital SIM card with no physical card.
Buying from Apple is easier. Choose the option to connect to any carrier later and you get an unlocked phone. Then you move your SIM or eSIM over. Apple has not included a SIM tray in US models since the iPhone 14 in 2022.
Watch the fine print
Picking a carrier on Apple.com still gets you an unlocked phone, except when you buy with AT&T on an installment plan. Financing through Apple's credit card or a Citizens One loan also gives you an unlocked phone. If you finance through a carrier on Apple.com, only T-Mobile and Verizon phones are unlocked. AT&T and Boost Mobile phones stay locked.
Carrier deals often need new lines, trade-ins or a pricier plan, and the savings come as bill credits. Wired says they are not as good as they look.
Your old phone and leasing
Apple will give a small discount if you trade in your old iPhone. Wired suggests checking what it would sell for elsewhere first, since iPhones hold their value well. It points to Swappa, Gazelle and Back Market.
Apple Upgrade, a leasing option, is not worth it for most people, Wired says. It is expensive, you must return the phone in good condition, and AppleCare coverage is not included.
The takeawayBuy unlocked from Apple, sell your old iPhone yourself, and skip leasing unless you truly want a new phone every year or two.