Amazon Haul, its bargain store, opens early holiday deals as buyers surge

Amazon began its holiday sales early. On Monday, Nov. 9, the company announced a week-long "early Haul-iday" event at Amazon Haul, its discount store. It includes $1 flash deals all week and millions of products priced under $10. Special $0.11 deals are set for Nov. 10 and 11.

What changed

Amazon timed the event to the second anniversary of Haul. The company says the number of people buying through Haul grew by almost 350% over the past year. It also grew the store's selection by more than 25 times, to upwards of 10 million products.

David Forsythe, a vice president of Amazon's North American seller business, said Haul is "another way we're making holiday shopping more affordable." He added that new deals will keep dropping all season.

Why the calendar keeps moving

Black Friday is Nov. 27 this year, and Cyber Monday is Nov. 30. Retailers are not waiting. PYMNTS, the outlet that reported the story, wrote last week that Black Friday "keeps arriving before Friday."

The big days still matter. Adobe's numbers show online Black Friday sales in the United States hit $11.8 billion last year, up 9.1% from 2024. Cyber Monday reached $14.25 billion, the biggest online shopping day of the year.

What rivals are doing

• Walmart: Early Black Friday Deals run Nov. 12 to 15.
• Walmart: Black Friday Deals run Nov. 23 to 29.
• Walmart: Cyber Monday offers run Nov. 30 to Dec. 2, with select deals for Walmart+ members.
• Target: its Early Black Friday Sale took place last week.

What to do

PYMNTS notes that waiting until Thanksgiving risks arriving after shoppers have already spent their budgets. For buyers, the flip side is real: low prices and early sales make it easy to spend more than planned.

Set a gift budget before browsing. Compare prices at Walmart and Target before buying. The material does not say how many items sit at $1 or how long the deals last, so do not assume a deal will wait for you.