X adds a built-in tool to clip and repost parts of videos

X has added a built-in tool that lets people cut a moment out of a video and repost it with their own comment, without leaving the app. The company announced it on Monday. If you post video for your business or your audience, others may now spread pieces of it on X.

What the tool does

Clipping means cutting a long video into a short piece that is easy to share. A good clip can travel far. TechCrunch says X's version appears to be little more than a simple video-trimming feature. X describes it this way: "Grab your favorite moment from any video, add your take, and post it without leaving X."

Every clip carries a "Clip from" label. The label links back to the original video, so viewers can find the creator and see more of their work.

Who can earn

X says both creators and clippers can earn from views on a clip through Original Content Rewards, its rewards program. The program is only open to eligible creators. It pays out based on set levels of audience engagement.

Clipping is already a big business. Influencers often pay special firms to do it for them. More large companies use such services for marketing, and political campaigns have used them too.

What is not known yet

The announcement does not say how much a clip can earn, what the engagement levels are, or what makes a creator eligible. It also does not say who gets the tool first.