Inc. argues that in a rough economy, protecting what your small business already has can be a smarter growth move than expanding. Here is what that means.
Inc. is making a case that may surprise some owners: the best growth move right now could be to stop expanding. The article compares tough economic times to a hurricane. Its core idea is that hunkering down and holding tight to what you have is often the best way to get through one.
The material available points to a simple argument. When conditions are rough, defending your current business can be a form of growth strategy, not a retreat from one. The advice is aimed at small business owners who are deciding whether to expand.
Any owner weighing a big step is the target reader. That includes hiring more people, borrowing money, or opening a new location. Each of those adds cost and risk. The article's point is that those risks may not be worth taking if the weather is bad.
The full text of the article was not available, so key details are missing. It is not clear what economic conditions Inc. is describing. It is also unclear what specific steps the article recommends, or how long owners should wait before expanding again. No data or examples from the piece are available here.
Before you commit to a new hire, a loan or a new location, ask one question. Would protecting what already works be the safer bet? Reading the original Inc. piece can help you judge whether its reasoning fits your own business.
Before you hire, borrow or open somewhere new, ask whether protecting what already works is the safer bet right now.
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