Ulta Beauty now lets shoppers get product help inside ChatGPT

Ulta Beauty, the US beauty chain, has launched a tool that works inside ChatGPT. Shoppers can now get product help in a chat instead of searching the store's website or asking someone at the counter. The news was reported by the trade outlet Beauty Packaging on October 21, 2026.

What changed

The new tool is a plugin. That is an add-on that runs inside another app, in this case ChatGPT. Ulta Beauty has stores across the country and an online shop. The plugin puts some of its product help in a place where many people already ask questions.

Who it affects

The tool is aimed at people who buy beauty products and want advice without leaving a chat. It could be handy if you are unsure what to buy or want a quick suggestion. It also shows how more stores are moving help and shopping into AI chat tools.

What is not known yet

The material available does not say what the plugin costs, who can use it, or exactly what it can do. It does not explain how it works with an Ulta account or with past purchases. There is no detail on how shoppers sign up or when it reaches everyone.

What to watch

Pay attention to personal details. Good beauty advice often depends on things like your skin type and what you have bought before. Before you share that kind of information in a chat, look for how the plugin says it will use and store it.