Titan OS, a smart TV software maker, raised $46 million and now runs on 30 million users' screens. Its business is ads and free channels on your TV.
Titan OS, a Barcelona company that makes the software running on smart TVs, has raised $46 million. It says 30 million people now use its system, up from 18 million a year ago. The company makes money from ads and free channels shown on your TV, so more of both may be coming to the home screen.
The $46 million is a mix of equity (shares sold to investors) and debt (borrowed money). The debt comes from funds and accounts managed by BlackRock. Existing investors Highland Europe and Mangrove Capital Partners also took part. The company raised $58 million last year and has now raised $110 million in total. It has grown to 250 employees.
Titan OS offers TV makers a deal. The maker puts Titan OS on its sets, and the software earns money through partnerships with FAST channels and ads on different screens. FAST stands for free ad-supported television. These are channels that cost nothing to watch but show commercials.
The company says the TV maker then gets a share of that revenue after the TV is sold. Its CFO, Hyoung-Ung Kim, said TV hardware is not very profitable. He added that rising chip prices from the AI boom have made manufacturers lean harder on this kind of partnership.
The biggest name is Philips. The Dutch electronics maker dropped Google TV and switched to Titan OS for its 2026 models. Over the past year, Titan OS also added Sharp, AOC, Vestel and Skyworth as partners. It is a sales partner for TiVo in some regions and for Tubi in the U.K. The company says it is dominant in Europe.
The company plans to use the money to help people find something to watch faster, using interface changes and AI. It also plans to use AI to improve how ads are recommended and how audiences are grouped. It has opened a London office focused on advertising. It wants more TV makers to adopt its system.
The article does not say what data Titan OS collects or how it is used for ads. If you own a TV on this system, it is worth looking through its privacy and ad settings.
Your TV's home screen may be built to earn from ads and free channels, so review the privacy and ad settings on any smart TV you own.
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