Buy a plane ticket, watch the price drop a week later, and most people shrug and move on. Three startups, JetBack, Junova and Refare, want to turn that moment into money. Reuters reported on Friday, Oct. 30, that they use artificial intelligence to track fares and ask airlines for a refund or flight credit when prices fall after purchase.
What they charge
The pricing differs. JetBack charges $100 a year. Junova takes 20% of the savings when it secures a refund, and Refare takes 25%. So with Junova and Refare, you pay only when they win something. With JetBack, you pay up front for the year.
How often prices drop
The companies shared some numbers, and they come from the companies themselves. Junova said about 22% of the flights it monitored from September 2025 through July had at least one price drop. Refare said that across five airlines, 13% to 29% of flights were eligible for negotiation. Its average savings per negotiation ranged from $34 to $396.
JetBack said it has recovered $2.4 million since early 2025. Refare said it cannot guarantee results, but its history shows a better than 90% success rate on eligible price drops it identified.
Why this exists now
JetBack said when it launched in July 2025 that fares have become more volatile since airlines began using AI and real-time pricing. Junova said many flights see more than one drop, and prices can keep moving until the plane departs. Its pitch is that the service saves you the time of checking prices, calling the airline and haggling.
The catch
The whole idea depends on airlines letting you take advantage of a lower fare without a large change fee. Many airlines dropped change fees on select tickets shortly after the pandemic to encourage travel. Policies vary by airline and can change at any time, according to the report. If an airline brings back big fees, the savings could shrink or disappear.
What to do
- Check your airline's change policy for the ticket you bought.
- Compare a flat yearly fee with a share of savings based on how often you fly.
- Treat the success and savings figures as company claims, not guarantees.
The report does not say which airlines work best, and the savings figures cover only the companies' own data. Occasional flyers may find a percentage fee easier to accept. Frequent flyers may find the yearly fee more worthwhile.
The takeawayIf you fly often, a refund service may win back money, but fees apply and airline change rules can shift at any time.