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Tesla · Solar2 min read

Tesla drops its solar roof tiles after high prices and slow sales

Tesla has reportedly stopped selling its Solar Roof tiles after high prices and weak sales, and buyers now get regular panels instead.

By the Dashline deskSource: Engadget
Tesla drops its solar roof tiles after high prices and slow sales
Photo: Engadget

Tesla appears to be quitting its Solar Roof, the tiles meant to look like ordinary shingles while making power. Electrek reported in August 2026 that the product is discontinued. Tesla's installer network will now get only conventional solar panels. For anyone shopping for solar, the choice at Tesla is now regular panels.

What changed

The Solar Roof page on Tesla's website now redirects to its regular solar panels. The product is gone from the Energy menu, and the online quote tool sends people to conventional panels too. TechCrunch learned that some installers are still offering the tiles, depending on the timeline of the project.

What the product was

The tiles were built to look like normal shingles from the street. From above, they were transparent. Engadget says they delivered 98 percent of a normal solar panel's efficiency by reflecting light so the cells stayed hidden. The pitch was a solar roof that did not look like solar.

Why it fell short

Price was a big problem. Electrek looked at a 3,947 square-foot roof with a 12.3 kW tile system. The cost before incentives rose from $54,966 to between $79,938 and $100,621 within a year. Meanwhile, regular panels got cheaper every year.

Sales never came close to the goal. Elon Musk wanted 1,000 installations a week. At its 2022 peak, Tesla managed 21 to 32 a week, according to Wood Mackenzie. By 2023, only about 3,000 U.S. homes had the product.

There were also quality complaints. Users reported roofs that produced less electricity than expected, and some cases of roof underlayment melting. In 2021, Musk admitted that Tesla made "significant mistakes" that led to overspending and delays.

If you are thinking about solar

  • Expect Tesla to steer you to regular solar panels.
  • Some installers may still offer the tiles, but it depends on timing.
  • Ask any installer about price, support and what happens if the product is dropped.

What happens next

The idea is not dead. Rivals such as Merlin Solar still sell flexible panels that blend into a roof. Engadget warns, though, that Tesla walking away could push the whole industry away from the concept. The material does not say how long installers will keep tiles in stock.

The takeaway

If you want solar, plan on regular panels, and ask any installer offering Tesla tiles what support looks like now that the product is dropped.

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