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AI · Tone deaf2 min read

Tech CEOs keep pitching AI for life tasks most people don't struggle with

Tech CEOs keep praising AI for parenting, dating and errands. A TechCrunch podcast asks whether they are building for normal life at all.

By the Dashline deskSource: TechCrunch
Tech CEOs keep pitching AI for life tasks most people don't struggle with
Photo: Pauli Rautakorpi, CC BY 2.0

Several tech CEOs have drawn criticism lately for describing AI uses that many people find odd or out of touch. The latest is Marissa Mayer, CEO of Dazzle AI. TechCrunch's Equity podcast used the moment to ask a bigger question: are the people building AI too far from everyday life to make products for it?

What the CEOs said

Mayer said she asked an AI tool to help with a school-assigned description of her daughter. OpenAI CEO Sam Altman suggested parents make personalized podcasts for the drive to school. He also said he could not imagine parenting without ChatGPT. Meta CEO Mark Zuckerberg suggested it will become more acceptable to meet social and romantic needs through AI.

Bumble's CEO has floated AI concierges. Your AI would go on a date with another person's AI. If it went well, the two people would be introduced. Mayer also mentioned her AI coordinating with her husband's AI.

Why it sounds off

TechCrunch writer Amanda Silberling said the problem is "a little bit of both" marketing and product. Her point on marketing: powerful executives talk about their own pain points, like booking flights and making dinner reservations. Most people do not do those things weekly, and do not find them hard.

On the product side, she worried about a future where "basic human interaction gets more and more optimized out of actually occurring." She noted that dating can be a hassle. But she questioned trusting a computer to choose who you date, as if it knows you better than you know yourself.

The money behind the pitch

Host Anthony Ha pointed to a financial reason for the big claims. Companies have a strong incentive to argue that people should use AI in every part of life. The timing matters too. Anthropic is set to go public just as Wall Street begins losing its appetite for heavy AI spending.

What to do

Silberling did say people get real value from tools like ChatGPT and Claude. It just may not be the CEOs' examples. Before handing a personal task to an AI tool, check two things:

  • Is this a task you actually find hard or time-consuming?
  • Would doing it yourself, or talking to a person, be better?
  • Are you handing over a decision, not just a chore?

What is not known

The discussion does not say how many people want these features. It also does not say whether any of the pitched products will launch. The criticism is about how the ideas are framed and who they are built for.

The takeaway

Before trusting AI with a personal task, ask whether it solves a real problem for you or just sounds clever.

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