1. News
  2. AI models & agents
  3. Broccoli · AI funding
Broccoli · AI funding2 min read

Startup that answers calls for plumbers and electricians raises $52M

Broccoli, which makes AI helpers that answer calls and book jobs for home-service companies, has raised $52 million. Here is what it does and what is unproven.

By the Dashline deskSource: markets.businessinsider.com
Startup that answers calls for plumbers and electricians raises $52M
Photo: Petiatil (talk) on Wikipedia-en., Public domain

Broccoli, a San Francisco company that builds AI agents for plumbers, electricians and other home-service businesses, has raised $52 million. The money came in two funding rounds, Series A and Series B, both led by Khosla Ventures. Y Combinator and Operator Partners also took part. The company announced the news on October 28, 2026.

What the product does

An AI agent is software that handles a task on its own, such as talking with a customer. Broccoli says its agents answer calls, book appointments, follow up on estimates, renew service memberships and reach out to past customers when schedules allow.

Before a technician arrives, the agents gather details about the home, its equipment and its service history. After the visit, they help flag follow-ups that were missed.

Who uses it

Broccoli says more than 1,500 home-service businesses use it. Named customers include Ace Hardware Home Services, Any Hour Group, Mr. Electric and Authority Brands. It serves HVAC, plumbing, electrical, garage door, pest control, roofing and property care companies, among others.

  • More than 10 million customer conversations handled
  • 2.5 million service and sales appointments booked
  • Two funding rounds completed nine months apart

What the numbers do and do not show

These figures come from the company's own announcement. Broccoli also reports that one national, multi-location customer saw revenue rise 29% and overhead fall 36% in its first year. That is a single example. The announcement does not say how typical it is.

Also not shared: what Broccoli costs, how the agents handle difficult or upset callers, or how much of the $52 million came in each round.

The company behind it

Co-founders AJ Jain and Adi Ketkar met at BITS Pilani and earlier built Telematica, which was also backed by Y Combinator. Their first Broccoli customer was Armstrong Plumbing. Its leader, Marcelle Flowers, later joined as Chief Industry Officer.

What happens next

Broccoli has a 160-person team, with offices in San Francisco and Utah. It plans to use the funding to hire more people and expand what its AI can do across the customer journey. For owners who lose jobs to missed calls and forgotten follow-ups, this is a sign that more tools are aiming at that problem.

The takeaway

Missed calls and forgotten follow-ups cost home-service jobs, and Broccoli's results so far are company-reported, so ask for proof before signing up.

More articles

You should really read these.

Next step

Let’s talk