Some publishers are starting to treat AI assistants, not people, as the reader. Axios now sends deal news as plain text straight to subscribers' AI agents. Every, a tech media company, builds its articles so an assistant can summarize or reshape them. Wired reported the trend on October 27.
What Axios is doing
Axios launched a feed this fall for subscribers of Axios Pro Deals. It gives their AI agents merger-and-acquisition news. An AI agent is an assistant that reads and acts for you. The feed looks like an RSS feed, a plain list of text lines that is not made for human eyes. Axios says it favors structured data over narrative, closer to a Bloomberg terminal than a set of articles.
Two more feeds are planned. One, due next year, will help businesses train their own in-house AI models. The third, also planned for next year, is for consumers. It would send Axios reporting directly to an individual subscriber's agent.
What Every is doing
Every takes a different route. Founder Dan Shipper says writers add copy-paste prompts so readers can test ideas in their own AI tool. Some guides have buttons labeled Read With Claude or Read With ChatGPT. Clicking one opens a prompt asking the AI for a tight summary first, then an offer to go deeper.
- Articles can be packed with detail, since agents pick out the relevant parts.
- An 8,000-word Codex article comes with a database of reporting behind it.
- Subscribers' agents can turn that into an article, podcast or video.
Why publishers are doing this
Axios chief revenue officer Jacquelyn Cameron points to a shrinking open web and falling search use. She says more people read news through AI. Other publishers have signed deals with AI platforms or tuned articles to show up in AI answers. The New York Times chose to sue OpenAI and Microsoft in 2023, and that case is still ongoing.
What is still unknown
Rasmus Kleis Nielsen, a University of Copenhagen professor, calls publishing for agents an emerging market that is immature and extremely uneven. Open questions remain about price points and how agents will use content later. It is also unclear how many people will pay for news their assistant reads and they never see. For now, the paid feeds are aimed at businesses.
The takeawayIf an AI assistant reads your news, expect publishers to sell to it directly, and expect businesses to need content that machines can read too.