A company called Sell My Code has opened an online marketplace where businesses can buy finished apps and launch them under their own name. The idea is to skip the long, costly job of building an app from scratch. The announcement came out of Albany, New York, on October 26, 2026.
What it is
These are called white label apps. Someone else builds the app, and you buy it, add your logo and name, and tailor it. Buyers get the source code, which is the set of instructions the app runs on. Listings let shoppers compare features, pricing and the technology used before they buy.
What is in the catalog
The store covers several types of apps. Sell My Code says availability, pricing and included features vary by product. The material does not give any prices.
- E-commerce and multi-vendor marketplaces, with checkout and order tracking
- Real estate apps with listings, map search and lead capture
- Food delivery and on-demand services with booking and dispatch
- Entertainment, streaming and AI social media apps
- AI tools and business productivity apps
The company says it offers full source-code handover, white-label licensing, documentation and support after the sale. It also describes custom development for projects that do not fit an existing listing.
What you still have to do
Buying an app is not the same as launching one. The company's own announcement says buyers still need to update branding, set up servers, connect outside services, run security reviews, test performance and prepare app store submissions. Experts quoted in the material say a ready-made app is rarely ready to launch as is. Data security, regional rules and long-term upkeep all need a close look.
AI products add another cost to watch. Access to AI models, usage fees and hosting may cost more than the purchase price.
Check the license first
The terms of each license decide what you can do. Before paying, confirm that the license allows your planned use, including resale if that is your plan. Also settle who owns any code you change, who handles updates and what support you can expect.
Who it is for
Small businesses may find it a faster route to their own app. Agencies and consultants are another target. They can buy a codebase, customize it for a client and add services such as setup, hosting, training and support. The announcement cites a Fortune Business Insights estimate that the global mobile app market was worth $298.40 billion in 2025 and could reach $1,017.18 billion by 2034.
The takeawayA ready-made app can save time and money, but budget for security checks, hosting and outside services, and read the license before you buy.