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AlertSEGA · Data breach3 min read

SEGA says 2.2 million newsletter email addresses were exposed

A breach at SEGA's email provider exposed 2.2 million newsletter addresses. The bigger risk is fake credit card emails, so it pays to know what to watch for.

By the Dashline deskSource: BleepingComputer
SEGA says 2.2 million newsletter email addresses were exposed
Photo: Kritzolina, CC BY-SA 4.0
Act this week
What happenedA third-party email provider, ARARA, was breached, exposing 2.2 million SEGA newsletter email addresses and tens of millions more from other companies.
Who is affectedSEGA newsletter subscribers, plus customers of MOS Burger, Shochiku Multiplex Theatres, TKC and IIJmio, which were also hit in the same incident.
What to do
  1. 1Treat any email about your credit card with suspicion, even if it looks real.
  2. 2Do not click links in such emails. Open your card company's app or website yourself.
  3. 3Never share passwords or card numbers in reply to an email.
  4. 4Report fake card emails as phishing in your email app and delete them.

SEGA says the email addresses of 2.2 million newsletter subscribers were exposed. The leak did not come from SEGA's own systems. It came from ARARA, a company SEGA hired to send its newsletters. The same breach hit many other companies, and attackers used ARARA's service to send fake emails posing as credit card companies.

What happened

ARARA disclosed on November 2 that its email distribution service was breached. It says 77 million email addresses from nearly 380 corporate clients were compromised. ARARA points to a web server weakness and problems in its system environment. How the attackers got in, and when, is still under investigation.

The timeline is worth noting. ARARA first estimated a smaller impact. On October 29, it told SEGA no data had been compromised. On November 3, after finding the full scope, it told SEGA data had been exposed. It shared full details between November 5 and 8.

Who can relax, and who should not

SEGA says the exposed data did not include names, dates of birth, gender, home addresses, phone numbers, credit card details or account passwords. It also says addresses registered to a SEGA Account run on a separate system and were not affected. SEGA reports no confirmed evidence of misuse so far.

Even so, an email address alone is useful to scammers. It tells them your address is real and that you signed up for something. Other companies were hit too: MOS Burger (7.5 million addresses), Shochiku Multiplex Theatres (3.3 million records), TKC (2.3 million) and IIJmio (nearly 1 million).

What to watch for

ARARA says attackers abused their access to send more than 7 million emails in late October that impersonated credit card companies. These are phishing emails, meaning messages built to trick you into giving up card numbers or passwords. If you have ever signed up for a newsletter, expect more of them, and expect some to look convincing.

The steps in the alert box above explain how to handle any email that mentions your cards.

A separate SEGA incident

This is not SEGA's only recent problem. On November 2, SEGA FAVE, the unit that runs toys, gadgets and arcade machines, reported unauthorized access to servers behind its ALL.Net and Aime arcade network services. Those services are still offline for maintenance and safety checks. Its first review found no sign that customer or partner data was taken, and payment information was stored separately. SEGA says the two incidents are unrelated.

What happens next

ARARA and SEGA are still working out exactly what data was exposed. The method and timing of the intrusion are not yet known. More companies could come forward as ARARA's clients finish their own checks.

The takeaway

Do not trust any email about your credit card, and open your card company's app or website yourself instead of clicking a link.

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