Apple is reportedly aiming its foldable phone at creators, entering a market Samsung has led for years. Here is why that matters if you make content.
Apple is going after creators with its move into foldable phones, according to Inc. Samsung has sold foldables for years, so Apple is joining a race that is already well underway. The magazine says the phone contest is now being won one creator at a time, not by ads alone.
A foldable phone is a phone with a screen that bends, so it can open up like a small tablet or close to fit in a pocket. Samsung got there first. Apple now wants a share of that market, and its focus is creators: people who make videos, photos and posts for a living.
The idea is simple. Creators show off their phones to large audiences every day. When a popular creator films with a certain phone, viewers notice. Inc. says that kind of influence now matters as much as traditional advertising in deciding who wins.
The biggest effect is on anyone who shoots video or runs social accounts, including small business owners who do it for their own brand. Phone makers are likely to compete harder for that attention.
The material available does not say when Apple's foldable will launch, what it will cost, or which features it will offer for creators. It also does not describe any specific deals. Those details will matter most for anyone thinking about buying, so they are worth watching for.
If you create content for your business, hold off on a new phone until Apple and Samsung show what they are offering creators.
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