Runway's co-founder says AI is shifting from making video clips to building interactive worlds, a change that could reach how businesses make ads and training.
Anastasis Germanidis, co-founder and co-CEO of Runway, says generative AI is moving past making content and toward building worlds. These are scenes people can look at, change and move around in. He shared the idea in an interview with Bloomberg's Peter Elstrom at Bloomberg Tech 2026 in London.
Runway is an AI video company. Its tools are known for turning a request into video. The shift Germanidis describes goes a step further. Instead of a finished clip you only watch, the goal is a space you can explore and shape.
For now, this is a direction, not a product launch. Still, the idea matters to any business that makes visual material. Tools that build interactive scenes could change how companies make ads, training and product demos.
The material available for this story is a short summary of the interview. It does not say when any new tool will arrive, what it will cost or how well it works. It also does not name specific products or customers. Those details are still missing.
Watch for whether Runway or others turn this idea into something people can try. Until then, there is nothing to buy or change. It is a signal of where AI video may be heading.
Runway's leader says AI is aiming for explorable worlds, so businesses that make ads or training may want to watch what ships next.
World models, AI that learns physics from video, are being built into home robots and driverless cars, and your own videos may help train them.
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