QuestionPro buys Contlo to build AI tools that help shoppers buy

QuestionPro is buying a company called Contlo. The goal is to build tools for what the industry calls agentic commerce. In plain terms, that means AI assistants that find, compare and buy products for people. The news was reported by Dealroom on November 4, 2026.

What the companies do

QuestionPro is known for online survey software that businesses use to collect opinions from customers. Contlo is the company it is buying. The deal is meant to help QuestionPro build what it calls an agentic commerce stack, which is a set of connected tools for this kind of AI shopping.

Why it matters

Today, most people search, read reviews and click buy themselves. If AI assistants take over some of that work, a shopper might simply tell an assistant what they need. The assistant would then pick a product. Businesses that sell online may need to prepare their product details and marketing so that assistants can read and compare them.

What is not known yet

• The price of the deal and its terms.
• When the purchase is expected to close.
• What products QuestionPro plans to launch.
• Whether Contlo's current customers will see changes.

The material available gives only the broad outline of the deal. Details on how the tools will work, and who they are for, have not been shared here.

What to watch

Business owners can keep an eye on how AI assistants handle shopping in the coming months. Clear product descriptions and accurate prices are a sensible place to start, since any assistant, human or AI, needs good information to compare.