OpenAI Tests Tool Showing How Often ChatGPT Mentions Your Business

OpenAI is testing a tool that would tell businesses how often ChatGPT mentions them and how many people click through to their websites, according to Digiday. It is part of a feature called Business Hub, which has not been released. If it launches, owners could see real numbers instead of guessing.

What was spotted

Juozas Kaziukėnas, founder of Marketplace Pulse, came across a banner inviting companies to "Claim your business in ChatGPT." That led to reports of the Business Hub. Once a business is verified, it could reportedly view a chart of daily impressions and clicks. An impression is one time your business shows up in an answer. The hub would also let companies keep their product and company details up to date.

How verification might work

Connecting a Shopify store appears to be one possible way to prove you are allowed to manage a business. Shopify is a popular platform for running an online shop. The details of verification are not confirmed.

What it would not show

The dashboard looks basic next to Google Search Console, the free tool that shows website owners how they appear in Google. Businesses reportedly could not see which questions triggered a mention. There would be no data on individual users and no rankings of competitors.

Still, the numbers would come straight from OpenAI. Until now, the growing industry that helps brands show up in AI answers has had to estimate visibility. It does that by running the same questions over and over and noting which brands appear.

Why OpenAI may want this

The Business Hub reportedly sits alongside a fast-growing ads business in ChatGPT. OpenAI already offers self-serve ads, measurement tools and branded conversational agents. A claimed profile would give it a direct link to companies that do not advertise there yet. Google took a similar path: first show businesses their free presence, then sell paid tools to boost it.

What to do

• Nothing is released yet, so there is nothing to sign up for.
• If you sell online, expect a way to check whether ChatGPT sends you customers.
• Keep your product and company details accurate, since the hub is meant to manage them.

Release timing, cost and who gets access have not been reported.