Olo, a restaurant ordering company, launched a delivery app that charges in-store menu prices, which could trim your bill if your favorite spots are on it.
A new food delivery app wants to end the habit of paying more for the same meal. Olo has launched an app for iPhone and Android that charges the same menu prices you would pay inside the restaurant. It says that could save customers 15% to 30% on menu items compared with rival apps.
Olo CEO Noah Glass says most delivery apps take 20% to 30% from restaurants as commissions. He says restaurants usually pass that cost on to you through higher menu prices. Olo skips that markup.
Instead, Olo charges a flat 5% service fee plus a regular delivery fee. If you pick up the order yourself, you avoid the delivery fee.
The app launched with more than 250 national and regional restaurant brands.
Olo does not run its own drivers. Its system compares outside delivery options, including Grubhub, and picks the fastest or cheapest route for each order.
The company is not a newcomer, even if the name is unfamiliar. Glass started it in 2005 as Mobo, a service that let people text coffee orders to shops. It later became Olo and has quietly powered restaurant ordering software. Olo says it now handles more than 3.5 million orders a day across more than 800 restaurant brands.
The savings figure comes from Olo, not from an independent test. Your real savings depend on the restaurant, the delivery fee and the size of your order. The material does not say which restaurants are on the app, where it works, or how big the delivery fees are.
If you order delivery often, it is worth checking whether your regular places are listed. Compare the final total with what you pay now, fees included.
Before your next delivery order, check whether your favorite restaurants are on Olo and compare the final total with your usual app.
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