Netflix is finding it harder to add subscribers and keep viewers watching, and an analyst says cheaper ad plans may be its best path to growth.
Netflix is having a harder time signing up new customers and keeping them watching, according to a Bloomberg Technology report. One analyst says the company's best path to growth may be its cheaper plans that show ads.
Helena Wang, a research analyst at Phillips Securities, spoke with Bloomberg Technology about where Netflix goes from here. She sees growth coming from ad-backed offerings, which give the company more room to shape what it sells. Her title for the discussion was that ads offer Netflix flexibility.
The report also says Netflix is searching for its next big film or TV hit. To get there, it is pushing into TV, film, live events and sports.
Anyone who pays for Netflix could notice changes. The company may steer more people toward plans with ads. You may also see more live shows and sports alongside the usual movies and series. That could change both what you pay and what you watch.
The material available does not include subscriber numbers, plan prices or dates. It does not say which live events or sports Netflix plans to add, or whether any current plan will change in cost. Those details would show how much the shift affects a household budget.
If you pay for Netflix, watch for more nudges toward ad plans and more live and sports content, and check what your plan costs.
Google's Gemini 4 Carbon beat Claude Opus 5.5 by one point on an independent AI test, but only select security partners can use it so far.
Read more: Google's new AI edges out Claude by one point, but you can't use it yetPixel phones offer seven years of updates and little clutter, but a newer Galaxy has the edge on battery, video and power. Here is who should switch.
Read more: Switching from Samsung Galaxy to Google Pixel: what you gain and loseSamsung's RAM Plus can set aside 8GB of a Galaxy phone's storage as backup memory. On phones with plenty of memory, turning it off may free that space.
Read more: Samsung phones may be giving up 8GB of storage for a feature you don't need
