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Netflix hires a former Apple executive to lead its podcast push

Netflix has hired Steve Wilson, who used to work at Apple, to lead its early push into video podcasts, which could change what your subscription includes.

By the Dashline deskSource: Bloomberg Technology
Netflix hires a former Apple executive to lead its podcast push
Photo: Santeri Viinamäki, CC BY-SA 4.0

Netflix has hired Steve Wilson, a former Apple executive, to oversee its podcast efforts. Bloomberg Technology reports that he joins the streaming company as it begins to push into video podcasts, meaning shows you can watch instead of only listen to.

What changed

Netflix is best known for movies and series. Podcasts are a different kind of show, often built around people talking. Netflix is still early in its effort to offer them as video, and putting one person in charge suggests the company is taking the idea seriously.

Who it affects

Anyone who pays for Netflix could be touched by this. Talk shows and podcasts may eventually appear next to the movies and series you already browse. That could change what your subscription covers, though nothing in the reporting says how.

It also puts Netflix in more direct competition with YouTube and Spotify, two services where many people already watch or listen to podcasts.

What is not known yet

  • Which podcasts Netflix plans to offer
  • When video podcasts might appear on the service
  • Whether they will cost extra or come with current plans

What happens next

The hire is a sign of intent, not a launch. Details on shows, timing and pricing have not been shared in the material available. Subscribers do not need to do anything now, but it is worth watching whether Netflix starts adding podcast-style shows to its menu.

The takeaway

Netflix is moving toward video podcasts under a new leader, but there are no details yet on shows, timing or cost.

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