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Netflix adds a new way to find a show: tell it your mood

Netflix has launched AI Discover, a new tab that suggests shows and movies based on your mood, the time you have and who is watching with you.

By the Dashline deskSource: Mashable
Netflix adds a new way to find a show: tell it your mood
Photo: Unknown authorUnknown author, CC0

Netflix has started rolling out a new way to pick something to watch. It is called AI Discover, and it lets you search by mood instead of by title. It is a new tab in the Netflix TV app, and Netflix announced it the day before this story was published. It is available to certain users, after tests that began last year.

How it works

You start by picking a theme, such as "Something Light" or "Scare Me." You can also pick by how much time you have or who you are watching with. Netflix then matches you with options from its catalog.

  • If the first picks miss, more specific themes appear so you can narrow things down.
  • A "Tune Your Recommendations" option lets you keep or toss each suggestion.
  • Your choices help Netflix decide what to improve.

Netflix calls AI Discover its "test kitchen," a place to try new recipes for finding shows. In its blog post, the company said some of these ideas may make their way into the main Netflix experience.

What is not known yet

The material does not say which users can see the tab now or when everyone will get it. It also does not say whether it works outside the TV app, or how the AI behind it makes its picks. Since Netflix describes it as a test, the features could change.

The takeaway

If you see an AI Discover tab on your Netflix TV app, try a mood search and use the keep or toss option to shape what it suggests.

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